With the economy down and negatively effecting so many businesses in every area of trade, it is important to keep excessive spending down.  One major area of spending is advertising expenses that you can learn how to keep at a minimum while remaining effective.You first need to take a good look at who buys your product.  Is it mostly local patrons walking through your door?  Is your...

Money for advertising is especially hard to come by if you have just started a business, although established business face times of having a less-than-desirable advertising budget as well. Everybody can benefit from learning inexpensive advertising methods, also dubbed advertising on a "shoestring" budget.Invest in at least 500 business cards. There are sites, such as VistaPrint.com, that have ma...